AI lead generation tools are revolutionizing sales and marketing. Here’s a quick rundown of the top 15 tools for 2024:
- AI WarmLeads: AI-powered lead scoring and email automation
- Writecream: Personalized email copy generator
- Outplay: Multi-channel sales engagement platform
- LeadIQ: LinkedIn outreach and data management
- Customers.AI: Website visitor identification and email outreach
- Surfer SEO: Content optimization for search engines
- Klenty: Sales engagement with AI writing assistant
- Intercom: AI-powered customer service and lead generation
- SmartReach: Large database with targeted lead finding
- Dashly: Real-time chat and lead qualification
- LeadIQ: Automated lead data collection and scoring
- Synthflow: AI-powered cold calling system
- HubSpot: All-in-one CRM and marketing platform
- Apollo.io: B2B lead generation with AI scoring
- Insider: AI-driven personalization for midsize to enterprise businesses
Quick Comparison:
| Tool | Key Feature | Starting Price |
|---|---|---|
| AI WarmLeads | Lead scoring | $49/month |
| Writecream | Email copy generation | $9/month |
| Outplay | Multi-channel outreach | Custom |
| LeadIQ | LinkedIn integration | $36/user/month |
| Customers.AI | Website visitor ID | Custom |
| Surfer SEO | Content optimization | $19/month |
| Klenty | AI writing assistant | $50/user/month |
| Intercom | AI customer service | $39/seat/month |
| SmartReach | Large contact database | $24/month |
| Dashly | Real-time chat | $39/month |
| LeadIQ | Automated data collection | Free – $79/user/month |
| Synthflow | AI cold calling | $29/month |
| HubSpot | All-in-one CRM | Free – $5000/month |
| Apollo.io | B2B lead database | $59/user/month |
| Insider | Enterprise personalization | Custom |
These tools offer various features to boost lead generation, from AI-powered writing to automated outreach and data management. Choose based on your specific needs, budget, and team size.
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AI WarmLeads
AI WarmLeads is a smart tool that helps businesses find and connect with potential customers. Here’s what it can do:
Key Features:
- Scores and qualifies leads using AI
- Sends personalized emails automatically
- Adds info from LinkedIn profiles
- Works with your CRM
- Tests different email versions
Pricing:
| Plan | Price | What You Get |
|---|---|---|
| Starter | $49/month | 500 leads, basic scoring |
| Pro | $99/month | 2,000 leads, better scoring, email testing |
| Enterprise | Custom | No lead limit, personal support |
Works With: Salesforce, HubSpot, Pipedrive, Zoho CRM
Keeps Data Safe: Uses strong encryption, follows GDPR rules, checks security often, and requires two-step login
AI WarmLeads has helped real businesses get results. TechStart found 40% more good leads in just one month. Their sales team focused on the best prospects and sold 25% more.
The tool writes emails that feel personal, which gets more people to open and respond. GrowthCo saw their email open rate jump from 18% to 32%.
It also grabs public info from LinkedIn to give you a better picture of potential clients. This helps sales teams reach out in smarter ways.
One thing to know: It might take some time to learn how to use AI WarmLeads if you’re new to AI tools. But don’t worry – they offer lots of help to get you started.
2. Writecream
Writecream is an AI tool that pumps out personalized email copy and messages in a snap. Here’s the lowdown:
What It Does:
- Spits out email copy and personalized messages from minimal input
- Gives you multiple options to pick from
- Throws in bonus tools for Email, Copywriting, Social Media, and SEO
- Works in multiple languages
- Has a Long-Form Editor for various content types
How Much It Costs:
| Plan | Price | What You Get |
|---|---|---|
| Free | $0 | Limited stuff |
| Paid | From $9/month | All the goodies |
Using It: Writecream’s interface is a breeze. Everything’s right where you’d expect it to be.
Making Content: Just type in what you want, pick a tone in the Long-Form Editor, and boom – AI serves up options.
Your Stuff: The Dashboard lets you grab your previous work quickly. No digging around.
Just remember: The free plan won’t give you everything. If you want the full package, you’ll need to pay up.
3. Outplay
Outplay is an AI-powered sales engagement platform that supercharges outbound lead generation. It’s like having a smart assistant that transforms your sales process into a well-oiled machine.
What’s in the box?
- AI-driven personalization
- Smart task prioritization
- Deep analytics
- Multi-channel outreach (email, phone, social)
- Automated workflows
How does it work?
Outplay’s AI crafts custom messages for each prospect. It figures out the best time and channel to reach out, so your sales team can connect with leads across multiple touchpoints from one dashboard.
What’ll it cost you?
Outplay has two main options:
| Tier | What you get |
|---|---|
| Sales Engagement | The basics |
| Conversation Intelligence | The AI bells and whistles |
Want specifics? Check Outplay’s website for current pricing.
Playing nice with others
Outplay fits right into your existing sales tech stack. It automates workflows and keeps everything running smoothly throughout your sales cycle.
Data-driven decisions
Get real-time analytics to spot what’s working and make quick adjustments.
Outplay is a hybrid tool that boosts team productivity while focusing on AI-powered prospecting. Its ability to automate personalized outreach across multiple channels makes it a strong player in the AI lead generation game.
4. LeadIQ
LeadIQ is a B2B lead generation tool that’s all about LinkedIn outreach and data management. It’s built to help sales teams find and connect with potential leads faster and smarter.
Here’s what LeadIQ brings to the table:
- LinkedIn outreach automation
- Data cleaning and validation
- CRM integration
- AI-driven personalization
- Behavior analysis
What sets LeadIQ apart? It syncs customer data from different CRM systems and sales tools into one platform. This means better data management and analysis for your team.
Pricing:
| Plan | Cost (per user/month) |
|---|---|
| Free | $0 |
| Essential | $36 |
| Pro | $79 |
| Enterprise | Custom pricing |
LeadIQ’s autonomous data cleaning and validation keep your sales team working with fresh, accurate info. No more wasted outreach efforts due to outdated data.
The tool’s AI analyzes customer behavior, habits, and preferences to help you find and connect with potential leads. This means your sales team can tailor their outreach for better results.
LeadIQ plays nice with popular CRM systems, making it a flexible option if you’ve already got a tech stack in place. This integration means smooth data flow between platforms, cutting down on manual data entry and potential errors.
The tool also comes with a comprehensive dashboard where you can track key insights and performance indicators. This helps your team keep an eye on progress and tweak strategies as needed.
LeadIQ’s focus on LinkedIn outreach and data management makes it a solid pick for B2B companies looking to step up their lead generation game on professional networks. But keep in mind, it’s more specialized compared to all-in-one AI lead generation platforms that might offer broader capabilities across multiple channels.
5. Customers.AI
Customers.AI is an AI-powered lead generation tool that turns anonymous website visitors into leads. It’s like a digital detective for your website traffic.
How It Works:
- Tracks and identifies website visitors
- Sends personalized cold emails automatically
- Directs potential leads to your sales funnel
Think of it as retargeting ads, but with direct emails instead of banner ads.
The Good Stuff:
"We’ve generated over 4,000 leads using Customers.AI from people who visit our website. Customers.AI was able to identify these anonymous visitors and then send them a ‘cold’ email with a link to my sales funnel."
That’s a lot of leads from people who might have slipped through the cracks!
Pricing:
You’ll need to chat with their sales team for a quote. No public pricing here.
What to Watch Out For:
- Email deliverability (don’t want to end up in spam folders)
- Privacy rules (make sure you’re following the law)
- Email content (needs to be good, or you’ll just annoy people)
Customers.AI is great for businesses wanting to squeeze more leads out of their website traffic. It’s not your average lead gen tool, but it could be a game-changer if used right.
6. Surfer SEO
Surfer SEO is a cloud-based tool that helps you optimize your content for search engines. It’s like having an SEO expert looking over your shoulder as you write.
Here’s what Surfer SEO does:
- Suggests keywords as you write
- Analyzes top-ranking pages
- Helps you plan content around keyword clusters
- Checks if your content matches user intent
What sets Surfer SEO apart? It doesn’t just guess. It looks at what’s already ranking and tells you how to make your content better.
Surfer SEO starts at $19 per month (billed yearly). That’s pretty wallet-friendly for small businesses and solo content creators.
Users seem to love it. It’s got a 4.8-star rating on G2. People say it really helps boost their content quality and search rankings.
| The Good | The Not-So-Good |
|---|---|
| Easy to use | Takes time to learn |
| Recommendations based on data | Basic plans are limited |
| Works with popular writing tools | You need to keep paying to use it |
Who’s it for? Content marketers, SEO pros, and businesses that want to rank higher in search results. If you want to write content that Google loves, Surfer SEO might be your new best friend.
7. Klenty
Klenty is a sales engagement platform that supercharges your outreach. It’s all about making lead generation a breeze.
What’s in Klenty’s toolbox?
- AI writing assistant for emails, call scripts, and LinkedIn messages
- Outreach across multiple channels (email, phone, LinkedIn, SMS, WhatsApp)
- Easy meeting scheduling
- Conversation analysis for sales meetings
Here’s what you’ll pay:
| Plan | Price (per user/month) |
|---|---|
| Startup | $50 |
| Growth | $70 |
| Pro | $100 |
| Enterprise | Custom |
Klenty’s secret weapon? A massive B2B database with 220 million+ contacts. You can slice and dice this data with 26+ filters and 10+ enrichment layers. No need to hunt for leads elsewhere.
Users love Klenty. It’s got 4.6/5 stars on both G2 (370+ reviews) and Capterra (40+ reviews).
| Pros | Cons |
|---|---|
| AI-powered personalization | Pricey for small teams |
| Multi-channel outreach | Takes time to master |
| Huge B2B database | Some features locked in higher tiers |
Is Klenty right for you? If you’re a sales team looking to ramp up outreach, it’s worth a look. The AI writing tool can speed up your messaging, and the multi-channel approach helps you reach leads wherever they hang out.
8. Intercom
Intercom isn’t just another customer service platform. It’s an AI-powered lead generation machine.
Here’s what makes Intercom stand out:
- Fin AI Agent: Handles customer issues in 45+ languages
- Fin AI Copilot: Gives support reps instant answers
- Talks to customers everywhere: WhatsApp, Facebook, Instagram, live chat, email, SMS, and phone
Pricing? Simple:
| Plan | Price (per seat/month) |
|---|---|
| Essential | $39 |
| Advanced | $99 |
| Expert | $139 |
Intercom’s secret sauce? AI. The Fin AI Agent tackles customer questions across channels, freeing up humans for the tough stuff. Fin AI Copilot? It’s like a super-smart sidekick for support reps.
But here’s the kicker: Intercom’s unified inbox. Sales teams can spot and pounce on leads that pop up in support chats. It’s like turning your support team into a lead-generating powerhouse.
Does it work? Users say YES. Intercom boasts a 4.5/5 star rating on both G2 and Capterra, with thousands of happy customers.
Want to squeeze the most out of Intercom?
- Use ALL the channels. Meet your leads where they hang out.
- Let AI do the heavy lifting. Use those insights to boost your team and find more leads.
- Set up that unified inbox. Get leads to the right people, FAST.
Sure, Intercom’s bread and butter is customer service. But with its AI superpowers, it’s a serious contender for businesses looking to turn great customer experiences into a lead-generating machine.
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9. SmartReach
SmartReach is an AI-powered lead generation tool that helps you find and connect with top-notch prospects fast.
Here’s what SmartReach brings to the table:
- LeadFinder: Digs into a massive 400 million+ record database
- Laser-focused targeting for your ideal customers
- Over 200 million contacts at your fingertips
- One-click lead import for quick outreach
SmartReach keeps pricing simple:
| Plan | Monthly | Annual (per month) |
|---|---|---|
| Starter | $29 | $24 |
| Professional | $59 | $49 |
| Expert | $99 | $83 |
What sets SmartReach apart? It plays nice with your existing workflow. Just import leads to your lists and you’re ready to roll.
If you’re after a tool that combines a huge contact pool with easy-to-use features, SmartReach might be your ticket. It’s built to help you zero in on the right targets and crank up your outreach game.
10. Dashly
Dashly helps businesses chat with potential customers across their website, social media, and messaging apps. It’s a tool that sorts out who’s ready to buy and sends them to the right team.
What can Dashly do?
- Chat with visitors in real-time
- Show pop-ups
- Use chatbots
- Figure out who’s a good lead
- Send leads to the right people
Dashly costs $39/month to start, but the price can change based on your website traffic and what extras you want. You can try it free for a week.
Here’s how to get started:
1. Put Dashly on your website
2. Pick a chatbot you like
3. Change the bot’s messages
4. Set up how you’ll spot good leads
5. Tell Dashly which team should talk to which leads
Dashly works with other marketing tools you might use. It’s a hit with education tech and software companies.
| Plan | Price | What You Get |
|---|---|---|
| Basic | $39/month | Chat, pop-ups, bots |
| Advanced | Ask for a quote | Lead sorting, team routing |
"More than 70 EdTech and SaaS companies ditched old-school forms. Now they use Dashly to talk to potential customers and find out who’s ready to buy." – Dashly’s blog
Dashly’s goal? To help you turn more website visitors into customers by talking to them in a personal, automated way.
11. LeadIQ
LeadIQ is an AI-powered tool that makes finding potential customers a breeze. It’s like having a super-smart assistant that does all the heavy lifting in lead generation.
Here’s what LeadIQ can do for you:
- Automatically collect lead data
- Group leads into segments
- Keep tabs on how leads interact with you
- Score leads based on how likely they are to convert
- Find contacts on LinkedIn with just one click
- Offer a Chrome extension (30,000+ users love it!)
LeadIQ hooks up to your email (Gmail, Outlook, you name it) and scans for potential leads. It’s like having a lead-finding radar that’s always on.
But it’s not all sunshine and rainbows:
- The data isn’t always 100% accurate
- It can’t track leads you haven’t emailed
Now, let’s talk money. LeadIQ has four plans:
| Plan | Price | What You Get |
|---|---|---|
| Freemium | $0/month | Track 10 accounts, 40 email generations/month, 10 mobile numbers/month, 20 verified work emails/week |
| Essential | $39/user/month | Track 50 accounts, 100 email generations/month, 30 mobile numbers/month, 500 verified work emails/month |
| Pro | $79/user/month | Track 100 accounts, 500 email generations/month, 70 mobile numbers/month, 1,000 verified work emails/month |
| Enterprise | Custom pricing | Track 300 accounts, 2,000 email generations/month, 120 mobile numbers/month, Unlimited targeted prospecting |
Big names like Smartly.io, Wrapify, Vanafi, Zeplin, Gong, and Synthego use LeadIQ. Why? Because it makes finding leads feel like a walk in the park.
12. Synthflow
Synthflow takes cold calling to a whole new level. This AI-powered phone system boosts your sales team’s output and turns leads into customers – all without human input.
What’s cool about Synthflow?
- AI talks like a real person
- Plugs right into your CRM
- Gives you data and schedules calls on the fly
- Speaks multiple languages for global reach
Your team can ditch repetitive calls and focus on closing deals. And as your business grows, Synthflow grows with you.
Here’s what Synthflow costs:
| Plan | Monthly Price | Who It’s For |
|---|---|---|
| Starter | $29 | Small businesses testing AI outreach |
| Pro | $450 | Growing sales teams scaling up |
| Growth | $900 | Big companies with tons of calls |
| Agency – White Label | $1,400 | Agencies juggling multiple clients |
Pick the plan that fits your needs and wallet.
Synthflow’s secret sauce:
- AI insights to sharpen your outreach
- Real-time call data for quick follow-ups
- Cheaper than old-school lead gen
While they don’t share specific success stories, Synthflow’s AI chops and CRM integration make it worth a look if you want to streamline your lead gen.
Fun fact: Over 20% of marketers worldwide are already using AI for tasks like lead generation.
Is Synthflow right for you? Ask yourself:
- How much time do you spend cold calling now?
- Need to reach out in multiple languages?
- What’s your CRM setup like?
- What’s your budget and call volume?
13. HubSpot
HubSpot isn’t just another CRM. It’s a powerhouse for sales and marketing.
Here’s what makes HubSpot stand out:
- It does everything from lead capture to advanced analytics
- It plays nice with your other tools
- It grows with your business
HubSpot’s pricing is flexible:
| Plan | Monthly Price | What You Get |
|---|---|---|
| Free | $0 | Basic CRM stuff |
| Starter | $50 | More features, sales reports |
| Professional | $1,780 | Lead nurturing, deeper insights |
| Enterprise | $5,000 | Custom roles, predictive scoring |
Hate manual data entry? HubSpot’s automation has your back.
While it’s not strictly an AI lead gen tool, HubSpot’s features make it a lead gen beast. It builds detailed customer profiles, helping you target and personalize like a pro.
Bottom line: HubSpot is a solid choice if you’re serious about growth.
14. Apollo.io
Apollo.io is a B2B lead generation tool that’s been making waves since 2015. It’s a go-to for sales teams hunting for top-notch leads.
What’s in Apollo.io’s toolkit?
- A massive database: 220 million contacts and 30 million companies
- Smart lead scoring powered by AI
- Plays nice with popular CRMs
Here’s how Apollo.io prices its plans:
| Plan | Price | What You Get |
|---|---|---|
| Free | $0/month | Basic stuff |
| Paid | From $59/user/month | All the bells and whistles |
Apollo.io’s AI is pretty clever. It looks at your ideal customer and says, "Hey, here are more folks just like that." It’s like having a super-smart assistant who never sleeps.
Got a CRM? Apollo.io’s got your back. It keeps everything in sync, so you’re not juggling data across different tools.
Now, the free plan? It’s okay, but it’s like a demo version of a video game. To really see what Apollo.io can do, you’ll need to shell out for a paid plan.
Bottom line: Apollo.io is a heavyweight in the lead gen world. If you’re in B2B sales and want to step up your game, it’s worth a look.
15. Insider
Insider uses AI to supercharge personalization for midsize and enterprise businesses. It’s all about boosting lead gen through tailored customer experiences across channels.
What can Insider do for you?
- Personalize content and product recommendations
- Create campaigns on autopilot
- Chat with customers two-way
- Generate content using AI
Insider’s AI digs into your customer data, segments it, and delivers personalized messages. The results? Pretty impressive:
| Company | What They Got |
|---|---|
| Philips | 40.11% more conversions |
| Lenovo | 10% fewer abandoned carts |
| Dover Saddlery | $1.7M extra cash |
| Slazenger | 7x more customers |
Need content fast? Insider’s AI can whip up subject lines, copy, and images from simple prompts. It’s like having a marketing team on steroids.
Insider plays nice with your CRM, so integration is a breeze. While they don’t list prices (it’s aimed at bigger fish), it’s a solid bet for companies ready to level up their personalization game and snag better leads.
Good and Bad Points
Let’s compare some top AI lead generation tools:
| Tool | Pros | Cons |
|---|---|---|
| AI WarmLeads | AI lead ID, personalized emails, CRM integration | Limited trial, pricey |
| Bardeen | Task automation, app integrations, free plan | Setup time, limited free features |
| Drift | 24/7 AI chat, lead qualification, integrations | Expensive, complex for small teams |
| HubSpot Marketing Hub | All-in-one solution, lead scoring, scalable | Steep learning curve, costly for large teams |
| Exceed.ai | Automated engagement, contextual chats, integrations | Hidden pricing, might be too much for small businesses |
These tools pack a punch, but your needs and budget matter. Bardeen’s CEO Pascal Weinberger says:
"Our goal is to make automation accessible to everyone, which is why we offer a free plan for individuals."
But big companies might want more. A Drift user on Capterra shared:
"Drift is an effective technique for transforming website visitors into customers."
Pick what fits YOU best.
Wrap-up
AI lead generation tools are changing the game. Here’s what we’ve learned:
1. Efficiency boost
AI handles tasks in minutes, not hours. Epson America’s AI assistant from Conversica boosted engagement by 240%. Your team can now focus on what matters most.
2. Personal touch, big scale
Marks & Spencer used AI to spot buyer journey issues. They found promotion code problems led to cart abandonment. Their fix? An AI assistant that helps customers enter codes correctly.
3. Data-driven choices
AI crunches numbers fast. 84% of execs think AI gives them an edge. It’s not just talk – companies using AI for lead generation saw 20% more order throughput.
4. Pick the right tool
Choose based on your needs:
| Need | Tool | Price |
|---|---|---|
| Cold emails | Saleshandy | From $25/month |
| Cold calls | DialPad AI | $25/user/month |
| Content | Jasper.ai | From $39/month/seat |
| All-in-one | HubSpot Marketing Hub | $100-$3,600/month |
5. Results matter
AI tools aren’t just trendy – they deliver. Companies see 15-20% more sales productivity with AI lead generation. One Harley Davidson dealer? A 2930% jump in leads.
AI lead generation isn’t just the future. It’s now. And it’s working.
FAQs
What is the best AI tool for lead generation?
There’s no one-size-fits-all answer. It depends on what you need. Here’s a quick look at some top options:
| Tool Name | G2 Rating | Best For |
|---|---|---|
| Klenty | 4.6/5 ⭐ | Sales engagement |
| Intercom | 4.5/5 ⭐ | ChatBots |
| Hootsuite | 4.2/5 ⭐ | Social media management |
| Zoominfo | 4.4/5 ⭐ | Sales Intelligence |
Klenty’s great for automating outreach. Intercom turns website visitors into leads. Hootsuite handles social media. Zoominfo digs deep for sales intel.
When choosing, think about:
- Where you get most of your leads
- How much you can spend
- Your team size
- What tech you already use
For example, if you’re all about email, Saleshandy at $25/month might work. More into phone calls? Try DialPad AI at $25/user/month.